Social Media Privacy Notice
Contents
I. General Information
II. Information about our Facebook channels
III. Information about our Instagram channels
IV. Information about our LinkedIn channels
V. Information about our YouTube channels
I. General information
1. Controller
The controller within the meaning of the EU General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union (EU) and other provisions relating to data protection is:
Verein Deutscher Werkzeugmaschinenfabriken e.V. (VDW)
Lyoner Straße 18
60528 Frankfurt am Main
Tel.: +49 69 756081-0
Email: datenschutz@vdw.de
Website: https://vdw.de/
2. Data Protection Officer
You can contact our Data Protection Officer as follows:
Scheja & Partners GmbH & Co. KG
Adenauerallee 136
53113 Bonn
Tel.: +49 228 227 226-0
Contact form: https://scheja-partners.de/en/contact/
3. Your rights as a data subject
Provided the legal requirements are met, you are entitled to the rights set out below. To exercise your rights, please contact datenschutz@vdw.de.
Right of access
You have the right to obtain information about the personal data we process about you.
Rectification
You may request the rectification of inaccurate personal data concerning you. Furthermore, you may request that incomplete personal data be completed.
Erasure
In certain cases, you may request the erasure of your personal data.
Restriction of processing
In certain cases, you may request that we restrict the processing of your data.
Data portability
If you have provided us with data on the basis of a contract or consent, you may request to receive the data you have provided in a structured, commonly used and machine-readable format, or that we transfer it to another data controller.
Withdrawal of consent
If you have given us your consent to the processing of your data, you may withdraw this consent at any time with effect for the future. The lawfulness of the processing of your data up to the point of withdrawal remains unaffected.
Right to object on a case-by-case basis
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out on the basis of Article 6(1)(f) of the GDPR; this also applies to profiling based on these provisions. We will then no longer process this personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims.
Right to object to direct marketing
In certain cases, we process your data for the purposes of direct marketing. You have the right to object at any time to the processing of your personal data for the purposes of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If you object to processing for the purposes of direct marketing, your personal data will no longer be processed for these purposes.
Complaints to the supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place where the alleged infringement occurred, if you consider that the processing of your personal data is unlawful.
4. Recipients / Transfers to third countries
We will only disclose your personal data to external recipients if this is necessary to process or handle your enquiry, if there is another legal authorisation or obligation, or if we have your consent to do so.
External recipients may include:
a) Data processors
External service providers whom we engage to provide services, for example in the areas of technical infrastructure and maintenance or the provision of content relevant to agreements and contracts. We carefully select and regularly review these data processors to ensure that the protection of your personal data is maintained. The service providers may only use the data for the purposes specified by us.
b) Public authorities
Authorities and government bodies, such as public prosecutors’ offices, courts or tax authorities, to which we are required by law to transfer personal data.
c) Other bodies
Cooperation partners to whom data is transferred on the basis of consent or a legal basis, for example trade fair organisers.
We generally process your personal data only in Germany and within the European Union. Where data processing is also carried out by the provider of the relevant social media service, please refer to their privacy policy:
Facebook: Meta’s privacy policy (https://de-de.facebook.com/policy.php)
Instagram: Meta’s privacy policy (https://privacycenter.instagram.com/policy )
LinkedIn: LinkedIn’s privacy policy (https://de.linkedin.com/legal/privacy-policy?trk=hb_ft_priv )
YouTube: Google’s privacy policy (https://support.google.com/youtube/topic/9386940?hl=de&ref_topic=2803240&sjid=4409349464854213563-EU and https://support.google.com/youtube/answer/6000976 )
5. Deletion and restriction of personal data
We process and store the data subject’s personal data only for as long as is necessary to fulfil the purpose of storage. Data may also be stored insofar as this is provided for by European or national legislation in EU regulations, laws or other provisions to which the data controller is subject.
As soon as the purpose of storage ceases to apply or a retention period prescribed by the aforementioned regulations expires, the personal data is routinely blocked or deleted.
Where data processing is also carried out by the provider of the relevant social media service, we refer you to their privacy policy:
Facebook: Meta’s privacy policy (https://de-de.facebook.com/policy.php )
Instagram: Meta’s privacy policy (https://privacycenter.instagram.com/policy )
LinkedIn: LinkedIn’s privacy policy (https://de.linkedin.com/legal/privacy-policy?trk=hb_ft_priv )
YouTube: Google’s privacy policy (https://support.google.com/youtube/topic/9386940?hl=de&ref_topic=2803240&sjid=4409349464854213563-EU and https://support.google.com/youtube/answer/6000976 )
II. Information about our Facebook channels
1. Responsibility
Where we operate Facebook channels, the processing of personal data is carried out in part under joint responsibility in accordance with Article 26 of the GDPR with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: ‘Meta’). You can contact Meta’s Data Protection Officer HERE.
2. Collection and processing of personal data, and the nature and purpose of its use
We process your personal data for the following purposes:
a) Establishing contact, interacting and commenting on posts
We process your personal data when you visit one of our Facebook fan pages and contact us via our Facebook profile. In doing so, the data you provide, as well as your Facebook profile, become visible to us.
We collect and process your personal data to respond to your interaction requests, to communicate with you, to improve your user experience, to provide information about our trade fairs, events and other offers, and to receive and process enquiries, complaints or other feedback.
The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in communicating with you. Furthermore, our Facebook fan page is intended to enable you to contact us quickly and easily, as well as to provide you with information on current topics relating to our association and our trade fairs, events and other offers.
b) Analysis for statistical purposes using Facebook Insights
We operate features on our Facebook fan pages as a joint controller with Meta. In the case of the jointly controlled ‘Page Insights’ service, we are only provided with statistical data on usage. The categories of personal data processed in this context include, for example, age, gender, interests, city, language and, where applicable, any further data you have provided.
We have entered into a contract with Meta regarding this service, which you can view here. You can access the privacy policy of Meta Platforms Ireland Limited, – in particular with regard to data processing in connection with the Pages Insights service – here: Data Policy
We process the data using Page Insights for the purpose of optimising our offering and ensuring more effective communication with prospective customers.
The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in improving our offering on Facebook.
Further information on the purposes and legal bases of Meta’s processing activities can be found at: https://de-de.facebook.com/policy.php.
c) Prize draws
We occasionally run prize draws via our Facebook page. If you take part in a prize draw, we will process the personal data you provide as part of your participation. This may include, in particular:
- the username of your social media profile,
- Content of your entry (e.g. comments or messages),
- and, for winners, your name and address for the purpose of sending the prize.
The processing is carried out solely for the purpose of running the competition, in particular to identify and notify the winners and to dispatch the prizes. The legal basis for the processing is Article 6(1)(b) of the GDPR.
As a general rule, the data will only be stored for as long as is necessary for the organisation and administration of the prize draw. Statutory retention obligations remain unaffected.
3. Data subjects’ rights
You may exercise your rights as a data subject either with us or directly with Meta Platforms Ireland Limited. Meta Platforms Ireland Limited will be able to respond more quickly regarding the processes for which it is responsible, which is why we recommend contacting them directly.
III. Information about our Instagram channels
1. Responsibility
Where we operate Instagram channels, the processing of personal data is carried out in part under joint responsibility in accordance with Article 26 of the GDPR with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: ‘Meta’). You can contact Meta’s Data Protection Officer HERE.
2. Collection and processing of personal data, and the nature and purpose of its use
We process your personal data for the following purposes:
a) Contact and interaction via Instagram
We process your personal data when you contact us via Instagram. When you contact us via Instagram, the data you provide and your Instagram profile become visible to us.
We process the personal data you provide in order to respond to your enquiries and interaction requests. Instagram itself may use the data for advertising purposes (its own products and those of third parties), as well as to produce analyses, evaluations and statistics.
The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in contacting you and providing information about our trade fairs, events and other offers. Our Instagram business profile is designed to enable you to contact us quickly and easily and to inform you about our services.
b) Analysis for statistical purposes using Insights
We operate features on our Instagram profiles as a joint controller with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. In the case of the jointly controlled ‘Page Insights’ service, we are only provided with statistical data on usage. The categories of personal data processed in this context include, for example, age, gender, interests, city, language and, where applicable, any further data you have provided.
We have entered into a contract with Meta Platforms Ireland Limited regarding this service, which you can view here. Further information on data processing on Instagram can be found here.
We process the data using Page Insights for the purpose of optimising our offering and ensuring more effective communication with interested parties. The legal basis for the processing is Article 6(1)(f) of the GDPR. The legitimate interest we pursue lies in improving our offering on Instagram.
Further information on the purposes and legal bases of processing by Meta can be found at: https://de-de.facebook.com/policy.php.
c) Prize draws
We occasionally run prize draws via our Instagram channel. If you take part in a prize draw, we will process the personal data you provide as part of your participation. This may include, in particular:
- the username of your social media profile,
- Content of your entry (e.g. comments or messages),
- and, for winners, your name and address for the purpose of sending the prize.
The processing is carried out solely for the purpose of running the competition, in particular to identify and notify the winners and to dispatch the prizes. The legal basis for the processing is Article 6(1)(b) of the GDPR.
As a general rule, the data will only be stored for as long as is necessary for the organisation and administration of the prize draw. Statutory retention obligations remain unaffected.
3. Data subjects’ rights
You may exercise your rights as a data subject either with us or directly with Meta Platforms Ireland Limited. Meta Platforms Ireland Limited will be able to respond more quickly regarding the processes for which it is responsible, which is why we recommend contacting them directly.
IV. Information about our LinkedIn channels
1. Responsibility
Where we operate LinkedIn channels, the processing of personal data is carried out, in part, under joint responsibility in accordance with Article 26 of the GDPR with LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. You can contact LinkedIn’s Data Protection Officer as follows:
Web form: https://www.linkedin.com/help/linkedin/solve
Email: info_impressum@cs.linkedin.com
2. Collection and processing of personal data, and the nature and purpose of its use
We process your personal data for the following purposes:
a) Establishing contact and interaction
We process your personal data when you contact us via LinkedIn. When you contact us via LinkedIn, the data you provide and your LinkedIn profile become visible to us.
We collect and process your personal data in order to respond to your enquiries and requests for interaction. LinkedIn itself uses the data to produce analyses, evaluations and statistics.
The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in communicating with you. Furthermore, our LinkedIn company profiles are designed to enable you to contact us quickly and easily, as well as to provide you with information on current topics in the machine tool industry. Should you contact us via LinkedIn for the purpose of entering into a contract with us, Article 6(1)(b) of the GDPR forms the legal basis for the processing.
b) Analysis for statistical purposes using LinkedIn Page Insights
We use LinkedIn Insights on our LinkedIn profiles to tailor our offering to your needs and to continuously optimise it, as well as to display content targeted at specific audiences. LinkedIn provides us with anonymised statistical information on how many users visit the page and interact with it, and at what times (Page Insights).
In this respect, the processing is carried out under joint responsibility with LinkedIn in accordance with Article 26 of the GDPR. We will provide you with the key details of the agreement for joint controllers upon request.
We process the data using Page Insights for the purpose of optimising our offering and ensuring more effective communication with prospective customers. The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in improving our offering on LinkedIn.
c) Prize draws
We occasionally run prize draws via our LinkedIn channel. If you take part in a prize draw, we will process the personal data you provide as part of your participation. This may include, in particular:
- the username of your social media profile,
- Content of your participation (e.g. comments or messages),
- and, for winners, your name and address for the purpose of sending the prize.
The processing is carried out solely for the purpose of running the competition, in particular to identify and notify the winners and to dispatch the prizes. The legal basis for the processing is Article 6(1)(b) of the GDPR.
As a general rule, the data will only be stored for as long as is necessary for the organisation and administration of the competition. Statutory retention obligations remain unaffected.
The competition is not affiliated with the relevant social media provider and is neither sponsored, supported nor organised by it. We would also like to point out that, when using the relevant platform, personal data may also be processed by the platform operator. Information on this can be found in the privacy policy of the relevant provider.
3. Data subject rights
You may exercise your rights as a data subject either with us or directly with LinkedIn Ireland Unlimited Company. LinkedIn Ireland Unlimited Company will be able to respond more quickly regarding the processing operations for which it is responsible, which is why we recommend contacting them directly.
V. Information about our YouTube channels
1. Collection and processing of personal data, and the nature and purpose of its use
We collect and process your personal data in connection with our YouTube channels for the following purposes: Contact and interaction via the YouTube channel
We process your personal data when you contact us via our channel. When you contact us, the data you provide and your YouTube profile become visible to us. We process the personal data you provide in order to respond to your enquiry. The legal basis for ’s processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in establishing contact with interested parties and providing information on the machine tool industry, as well as on our trade fairs, events and other offerings. Our YouTube profile is designed to enable you to contact us quickly and easily and to inform you about our services.