Privacy Policy

The German Machine Tool Builder's Association (hereinafter referred to as "VDW") takes the protection of your personal data very seriously and adheres to the statutory regulations, in particular those concerning data protection. In the following you will find out which of your data we store, when and for what reason. This applies to the processing of various data by the VDW, including the data generated when accessing websites and the use of cookies. In addition, we will inform you about your rights and provide you with further information required by law.

Who is responsible and how can I contact the data protection officer?
General
What happens when I use this website?
Registration
Info mail
Google Analytics
Data processing when using online services
Our Cookie Policy
Rights of the user (affected persons)
Legal bases of the processing of personal data
General information on the handling of personal data within the VDW
Subject to change of this privacy policy

Who is responsible and how can I contact the data protection officer?

1.Person in charge
(1) The person responsible within the meaning of the EU Data Protection Basic Regulation (GDPR), other data protection laws applicable in the member states of the European Union (EU) and other regulations of a data protection nature:

VDW e.V.
Lyoner Straße 18
60528 Frankfurt am Main
Tel.: + 49 69 756081-0
Email: privacy@vdw.de
Internet: www.vdw.de

2. Data protection officer
You can contact our data protection officer as follows:

Scheja und Partner Rechtsanwälte mbB
Adenauerallee 136
53113 Bonn
Tel.: +49 228 227 226-0
Email: info@scheja-partner.de
Internet: https://www.scheja-partner.de/kontakt/kontakt.html

General

(1) "personal data" means any information relating to an identified or identifiable natural person An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
(2) 'Special categories of personal data' are those revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade-union membership, as well as genetic data, biometric data revealing the unique identification of a natural person, health data or data concerning the sex life or sexual orientation of a natural person.
(3) Otherwise, the (further) definitions of Art. 4 GDPR shall apply.

What happens when I use this website?

(1) For technical reasons, the operator of this website automatically saves and collects server log data (log files), which are transmitted by your browser. The data stored by the server is not assigned by us to natural persons. The following data can be collected:
- Information about the browser type and version used, as well as the language of the browser
- The user's operating system
- The user's Internet service provider
- The IP address of the user
- Date and time of access
- Websites from which the user's system reaches our website (referrer)
- Websites that are accessed by the user's system via our website.

We receive this data via cookies and directly from your browser.

(2) The processing of the data serves to deliver the contents of our website, to ensure the functionality of our information technology systems and to optimize our website. The data of the log files are always stored separately from other personal data of the users.

Please understand that the log files are absolutely necessary for the security and protection of this website.

Wir erhalten diese Daten über Cookies und direkt von Ihrem Browser.

(2) Die Verarbeitung der Daten dient zur Auslieferung der Inhalte unserer Webseite, zur Gewährleistung der Funktionsfähigkeit unserer informationstechnischen Systeme und der Optimierung unserer Webseite. Die Daten der Log Files werden dabei stets getrennt von anderen personenbezogenen Daten der Nutzer gespeichert.

Bitte haben Sie dafür Verständnis, dass die Log Files für die Sicherheit und den Schutz dieser Webseite unbedingt erforderlich sind.

Registration

Members of the VDW as well as the Machine Tool and Manufacturing Systems Association within the VDMA have the possibility to register on our website to access the internal area of the website. After filling out the registration form and submitting the information provided, we will check your membership and activate the account with the appropriate authorizations as soon as possible. As part of the registration process, the following mandatory information must be provided:
• login
• Company e-mail address
• form of address
• first name
• last name
• business concern

This data is required to check your membership and to activate your account for the VDW intranet. The legal basis for this processing is Art. 6 (1) sentence 1 lit. b GDPR

Info mail

The VDW provides registered members and interested visitors with an info mail. In this mail we will inform you regularly (daily) about news and new content on the VDW website. With your consent, you can subscribe to our info mail either via your account in the member area or as a visitor to the VDW website. The legal basis for sending our info mail is Art. 6 Par. 1 S. 1 lit. a GDPR.

For the registration to our info mail we use the so-called double opt-in procedure. This means that after your registration we will send you an e-mail to the given e-mail address in which we ask you to confirm that you wish to receive the info mail. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and the time of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data. The legal basis for such processing is Art. 6 para. 1 sentence 1 lit. f GDPR.

Mandatory information for sending the info mail is your e-mail address, a title and your full name. After your confirmation we save this data for the purpose of sending you the info mail. The legal basis for the processing of your personal data is Art. 6 para. 1 sentence 1 lit. a GDPR.

You can revoke your consent to the sending of the info mail and the associated processing of your personal data described in this section at any time and unsubscribe from the info mail. You can declare your revocation by clicking on the link provided in each info mail or by sending a message to the contact details given in the imprint.

Google Analytics

We use Google Analytics for the purpose of website analysis. Google Analytics is a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity.

You may refuse the use of cookies by selecting the appropriate settings on your browser. To prevent Universal Analytics from collecting data across different devices, you must opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics.

We use Google Analytics with the extension "_anonymize. As a result, IP addresses are further processed in abbreviated form, so that a personal relationship can be ruled out.

We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f GDPR.

For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

[New arrangements for the transfer of data between EU-US are still being defined, as the above-mentioned arrangement has been marked as obsolete by the European Court of Justice (ECJ).]

Third Party Information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436: www.google.com/analytics/terms/de.html. Terms of Use: https://marketingplatform.google.com/about/analytics/terms/us/, Privacy Policy overview: https://marketingplatform.google.com/intl/en_uk/about/, and Privacy Policy: https://policies.google.com/privacy?hl=en.

Data processing when using online services

In the following we show which data processing takes place when accessing this website.

1. Processing of data when accessing the website - log file data
When accessing our website/APP, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and similar. In addition, the IP address is transmitted and used to provide the service you requested. This information is technically necessary in order to correctly deliver the contents of websites requested by you and is mandatory when using the Internet.
According to our IT security concept, the log file data is stored for a period of three weeks in order to detect and analyze any attacks against our website. The legal basis for data processing is Art. 6 [1]f GDPR.

2. Processing of data when using the website - your requests
If you send us an inquiry by e-mail or via the contact form, we will collect the data you provide for processing and answering your request. We store this information for verification purposes for a period of up to six years. Legal basis for data processing Art. 6 [1]f GDPR.

3. Integration of external service providers
The Internet lives on the linking with other offers. We have therefore integrated various external service providers into our website, with whom we share responsibility - both for the integration of their services on our website and for our presence in the offerings of the third party.

3a. Integration of social links
The VDW is present in various social networks. On this website you have the possibility to reach our websites easily via a link. For the purpose, duration and scope of data collection and the further processing and use of your data, as well as your rights and possible settings to protect your privacy, please refer to the data protection information of the respective social networks:
• Facebook: https://www.facebook.com/privacy/explanation
• Instagram: https://help.instagram.com/519522125107875
• Xing: https://privacy.xing.com/en/privacy-policy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy
• YouTube: https://policies.google.com/privacy

3b. Integration of Google Maps
On this website we use the offer of Google Maps, another offer of the company Google, Inc. This serves the purpose of showing you interactive maps directly on the website, making it easy to find the places we have indicated on the website and enabling you to use the map function comfortably.
This application is accessed directly from Google's servers, so that the company receives the IP address currently assigned to you. By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. Whether and to what extent or for how long the IP address is stored and used internally by Google is beyond our knowledge. The legal basis for the integration of this service is Art. 6 para. 1 p. 1 lit. f GDPR.
If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that Google will save your IP address and use it to create a profile. Google stores the data collected about you as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of your website. Such an evaluation is carried out in particular (also for users who are not logged in) for the purpose of presenting need-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles at Google.
We would like to point out that data processing by Google may take place outside the EU/EEA. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Further information on data protection at Google can be found at https://policies.google.com/privacy?hl=en.

3c. Integration of YouTube
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our sites equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an attractive presentation of our online offers and thus on the basis of Art. 6 para. 1 lit. f GDPR. We only record to what extent the YouTube videos integrated in our website are accessed and delete this data after two years.
Further information on the handling of user data can be found in the YouTube privacy policy at: https://policies.google.com/privacy.

3d. Integration of reCaptcha
In order to protect user requests via the Internet contact form, online ticket registrations and newsletter orders, this website uses the reCAPTCHA service of Google Inc. (Google) is used on this website on the basis of Art. 6 para. 1 lit. f GDPR. The query serves to distinguish whether the input is made by a human being or abusively by automated, machine processing. The query includes the sending of the IP address and possibly other data required by Google for the service reCAPTCHA to Google. For this purpose, your input will be transmitted to Google and used there. By using reCAPTCHA, you agree that the recognition you provide will be incorporated into the digitization of old works. A further storage of data about the use of the service offer does not take place.
IP anonymization is activated on this website. Your IP address will be truncated by Google within member states of the European Union or in other states which are parties to the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCAPTCHA is not combined with other data from Google. For these data the deviating data protection regulations of the enterprise Google apply. You can find more information about Google's privacy policy at: https://policies.google.com/privacy?hl=en.

Our Cookie Policy

1. General information on the use of cookies
Our website uses so-called cookies. Cookies are small text files that are stored on your end device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both so-called temporary cookies, which are automatically deleted when you close your browser ("session cookies"), and persistent (permanent) cookies.
You have the choice of whether you wish to allow cookies to be set. You can make changes in your browser settings. You can choose whether to accept all cookies, be informed when cookies are set, or reject all cookies. If you choose the latter option, it is possible that you will not be able to make full use of our services.
Furthermore, in connection with the integration of certain services of third parties (see above), additional cookies may be set by their providers (so-called "third party cookies").
When using cookies, a distinction must be made between those that are absolutely necessary and those for more extensive purposes (measurement of access numbers, advertising purposes).

2. Mandatory cookies when using the website
We use session cookies on our websites, which are mandatory for the use of our websites. These include cookies that enable us to recognize you when you visit the site in a single session. These session cookies contribute to the safe use of our offer, for example by enabling the secure processing of the shopping cart function and the payment process. The legal basis for data processing is Art. 6 Par. 1 S. 1 f) GDPR].

3. Use of cookies with your consent
Below you will find an overview of the cookies that we use with your consent given at the beginning of the use of the website (Art. 6 para. 1 p. 1 a) GDPR). You will also find an opt-out option with each explanation of the use of cookies. These are cookies to record the usage behavior of our website and cookies that are used for advertising purposes.

3a. Use of cookies to record the usage behaviour (tracking)
The use of tracking cookies enables us to recognize users when they return to our website and thus to assign usage processes to an internally assigned code number (pseudonym). This enables us to record repeated access to our website and analyze it in a coherent manner. Specifically, the following tracking cookies are used:
• Econda Analytics
To design this website to meet requirements and to optimize it, data on access to this website is recorded and stored by technologies of econda GmbH and user profiles are created from this data using pseudonyms. For this purpose cookies can be used which enable the recognition of an internet browser. IP addresses are made unrecognizable immediately after receipt.
The legal basis for the storage of cookies is the consent given (Art. 6 para. 1 p. 1 lit. a GDPR). Further evaluation of the data collected over a period of up to two years is based on Art. 6 para. 1 sentence 1 lit. f GDPR.
Visitors to this website may at any time request this data collection and storage for the future via the E-Mail adress privacy@vdw.de.

The objection applies only to the device and the web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will be sent to econda again.

Rights of the user (affected persons)

If your personal data is processed, you are a data subject within the meaning of the GDPR. As the person responsible for data protection, you have the following rights in relation to us:

(1) Right to information
You can request confirmation from us as to whether personal data concerning you is being processed by us. If such processing has taken place, you can request information from the person responsible about the following information:
1. the purposes for which the personal data are processed
2. the categories of personal data which are processed;
3. the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
4. the planned duration of the storage of the personal data concerning you or, if it is not possible to give specific details, criteria for determining the duration of storage;
5. the existence of a right to rectification or erasure of personal data concerning you, a right to have the processing limited by the controller or a right to object to the processing of personal data concerning you;
6. the existence of a right of appeal to a supervisory authority;
7. any available information as to the origin of the data if the personal data are not collected from the data subject;
8. the existence of automated decision-making, including profiling, in accordance with Art. 22, paragraphs 1 and 4 GDPR and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject.

You have the right to request information as to whether the personal data concerning you are being transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate guarantees pursuant to Art. 46 GDPR in connection with the transfer.

(2) Right of rectification
You have the right to ask us to correct and/or complete any personal data processed concerning you if it is incorrect or incomplete. We must make the correction without delay.

(3) Right to limit processing
Under the following conditions, you may request the restriction of the processing of personal data concerning you:

if you dispute the accuracy of the personal data concerning you, for a period of time that allows us to verify the accuracy of the personal data;
if the processing is unlawful and you object to the deletion of the personal data and request instead the restriction of the use of the personal data;
if we no longer need the personal data for the purposes of the processing, but you need the personal data to assert, exercise or defend legal claims; or
if you have lodged an objection to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet clear whether our legitimate interests outweigh your interests worthy of protection. If the processing of personal data relating to you has been restricted, such data - apart from being stored - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the Union or a Member State. If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by us before the restriction is lifted.

(4) Right of deletion
You can demand that the personal data concerning you be deleted immediately if one of the following reasons applies:

1. the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed
2. you revoke your consent on which the processing was based pursuant to Art. 6 para. 1 letter a or Art. 9 para. 2 letter a GDPR and there is no other legal basis for the processing.
3. you object to the processing in accordance with Art. 21 Para. 1 GDPR and there are no overriding legitimate interests for the processing, or you object to the processing in accordance with Art. 21 Para. 2 GDPR.
4. the personal data concerning you have been processed unlawfully.
5. the deletion of personal data concerning you is necessary to comply with a legal obligation under European Union law or the law of a Member State to which we are subject.
6. the personal data concerning you has been collected in relation to the information society services offered, in accordance with art. 8, paragraph 1 of the GDPR. If we have made the personal data concerning you public and we are obliged to delete the published data pursuant to Art. 17 para. 1 GDPR or the aforementioned clause, we shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as a data subject, have requested them to delete all links to this personal data or copies or replications of this personal data.

The right of cancellation does not apply insofar as the processing is necessary

1. to exercise the right to freedom of expression and information
2. to comply with a legal obligation requiring processing under the law of the Union or of a Member State to which we are subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in us
3. to assert, exercise or defend legal claims.

(5) Right to information
If you have asserted the right to rectification, deletion or limitation of processing against us, we are obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, deletion or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

(6) Right to data transferability
You have the right to receive the personal data concerning you that you have provided us in a structured, common and machine-readable format. You also have the right to have this data communicated to another person in charge, without hindrance from us, provided that

the processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and
the processing is carried out using automated procedures. In exercising this right, you also have the right to obtain that the personal data concerning you be transferred directly from one controller to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data transferability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(7) Right of objection
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you that is carried out pursuant to art. 6, paragraph 1, letter e or f of the GDPR; this also applies to profiling based on these provisions. We will no longer process the personal data concerning you unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is related to such direct marketing. If you object to processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for those purposes. You have the possibility to exercise your right of objection in relation to the use of information society services, without prejudice to Directive 2002/58/EC, by means of automated procedures involving technical specifications.

(8) Right to revoke the declaration of consent under data protection law
You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

(9) Automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing - including profiling - which has legal effect on you or which significantly affects you in a similar way. This shall not apply if the decision

1. is necessary for the conclusion or performance of a contract between you and us
2. is permissible under the law of the Union or of a Member State to which we are subject and that law provides for appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
3. with your express consent.
However, these decisions may not be based on special categories of personal data according to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases mentioned in point 18.9.1 nos. 1 and 3 (cf. art. 22 para. 2 lit. a. and c. GDPR), we will take appropriate measures to protect your rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the responsible person, to present your own point of view and to contest the decision.

(10) Right to appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you is in breach of the DPA. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and the results of the complaint, including the possibility of a legal remedy under Art. 78 GDPR.

Legal bases of the processing of personal data

(1) Insofar as we obtain the consent of the data subject for processing of personal data, Article 6 paragraph 1 letter a GDPR serves as the legal basis.
(2) Article 6 paragraph 1 letter b GDPR serves as the legal basis for the processing of personal data required for the performance of a contract to which you are a party. This also applies to processing operations which are necessary for the performance of pre-contractual measures.
(3) Insofar as the processing of personal data is necessary to fulfil a legal obligation to which we are subject, Article 6 paragraph 1 lit. c GDPR serves as the legal basis.
(4) In the event that vital interests of the data subject or of another natural person make it necessary to process personal data, Article 6 paragraph 1 lit. d GDPR shall serve as the legal basis.
(5) If the processing is necessary to safeguard a legitimate interest of ours or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interests, Article 6 (1) lit. f GDPR serves as the legal basis for the processing. Our legitimate interest is to offer our services.

General information on the handling of personal data within the VDW

Data protection manager at VDW
RA Klaus-Peter Kuhnmünch
VDW e.V. VDW e.V.
Head of department legal and special tasks Head of IT departement and Data Protection Management
Lyoner Straße 18 Lyoner Straße 18
60528 Frankfurt am Main 60528 Frankfurt am Main
Tel.: + 49 69 756081-38 Tel.: + 49 69 756081-38
E-Mail: privacy@vdw.de E-Mail: privacy@vdw.de

You can contact our data protection officer as follows:
Scheja und Partner Rechtsanwälte mbB
Adenauerallee 136
53113 Bonn
Tel.: +49 228 227 226-0
E-Mail: info@scheja-partner.de
https://www.scheja-partner.de/kontakt/kontakt.html

Subject to change of this privacy policy

This VDW’s Privacy Policy has the status May 2020.
Due to the further development of our website or individual areas of the website, changes to our services and offers, or due to changes in the legal situation, it may become necessary to amend the data protection declaration. We will point out possible changes.

General Cookies

Cookies from WordPress

Name	Purpose	Validity
wordpress_test_cookie	This cookie determines whether the use of cookies has been disabled in the browser. Duration of storage: Until the end of the browser session (will be deleted when closing your internet browser).	Session
PHPSESSID	This cookie stores your current session with respect to PHP applications, ensuring that all features of this website based on the PHP programming language are fully displayed. Duration of storage: Until the end of the browser session (will be deleted when closing your internet browser).	Session
wordpress_akm_mobile	These cookies are only used for the administration area of WordPress.	1 Year
wordpress_logged_in_akm_mobile	These cookies are only used for the administration area of WordPress and do not apply to other site visitors.	Session
wp-settings-akm_mobile	These cookies are only used for the administration area of WordPress and do not apply to other site visitors.	Session
wp-settings-time-akm_mobile	These cookies are only used for the administration area of WordPress and do not apply to other site visitors.	Session
ab	Is used for A / B testing of new features.	Session
akm_mobile	saves if the visitor wants to see the mobile version of a website.	1 Day

Cookies from Polylang

Name	Purpose	Validity
pll_language	This cookie stores the language choice and the geographical origin of the user.	1 Jahr

Cookies from DSGVO AIO for WordPress

Name	Purpose	Validity
dsgvoaio	This LocalStorage key / value stores which services the user has agreed to or not.	variable
_uniqueuid	This LocalStorage key / value stores a generated ID so that the user's opt-in / opt-out actions can be documented. The ID is stored anonymously.	variable
dsgvoaio_create	This LocalStorage key / value stores the time when _uniqueuid was generated.	variable
dsgvoaio_vgwort_disable	This LocalStorage key / value stores whether the service VG word standard is allowed or not (setting of the page operator).	variable
dsgvoaio_ga_disable	This LocalStorage key / value stores whether the service Google Analytics Standard is allowed or not (Hiring the site operator).	variable

Google Analytics

This website uses various services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The use of these individual services is described in more detail below.

Our use of the following services and the associated collection of personal data (in particular IP addresses) is generally based on our legitimate interest in analyzing, improving and making our website content appear attractive as well as on our legitimate interest in tailoring any advertising to your needs (Article 6 (1) f GDPR).

Google Analytics uses cookies (see also 3.1 “Cookies”). Cookies are stored on your computer and enable Google to analyze how you use this website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

IP anonymization

We have activated IP anonymization on our website. This means that Google will shorten your IP address before transmitting it to the USA, provided the IP address originates from a member state of the European Union or a state that is party to the Agreement on the European Economic Area. The operator of this website contracts Google to use this information to evaluate how you use the website, to create reports about the website activity, and to provide other services relating to the use of the website and the internet. The IP address transmitted from your browser during the Google Analytics process is not linked to other data held by Google.

Your right to object to the collection of your data

You can block the storage of cookies by adjusting your browser settings accordingly; please note, however, that in such cases you may not be able to make full use of all the features available on this website. You can also prevent Google from collecting and processing the data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Further information about how Google Analytics handles your data can be found in Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en.

The processing of data on our behalf

We have concluded a data processing agreement for our use of Google Analytics and fully comply with the strict provisions of German data protection authorities when using this service.

Collection of demographic data by Google Analytics

This website uses the Demographics feature provided by Google Analytics. This feature enables reports to be created that contain statements about the age, gender, and interests of visitors to this site. This data is gathered from Google’s personalized advertising as well as visitor data from third-party providers. This data cannot be attributed to any specific individuals. You can disable this feature at any time by adjusting the ads settings in your Google account, or you can prohibit the general collection of your data by Google Analytics by following the steps outlined above.

Cookies from Google Analytics

Name	Purpose	Validity
_ga	Differentiation of website visitors.	2 Hours
_gid	Differentiation of website visitors.	24 Hours
_gat_gtag_UA_	Used to throttle the request rate. If Google Analytics is provided through Google Tag Manager, this cookie will be named _dc_gtm_ .	1 Minutes
_dc_gtm_	Used to monitor number of Google Analytics server requests.	1 Minutes
AMP_TOKEN	Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content.	30 Seconds up to 1 Year
_gat	Used to monitor number of Google Analytics server requests when using Google Tag Manager.	1 Minute
_gac_	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 Days
__utma	ID used to identify users and sessions.	2 Years
__utmt	Used to monitor number of Google Analytics server requests.	10 Minutes
__utmb	Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.	30 Minutes
__utmc	Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.	Session
__utmz	Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server.	6 Months
__utmv	Contains custom information set by the webdeveloper using the _setCustomVar method in Google Analytics. This cookie is updated each time new data is sent to the Google Analytics server.	2 Years
__utmx	Used to determine whether a user is included in an A / B or Multivariate test.	18 Months
__utmxx	Used to determine when the A / B or Multivariate test in which the user participates ends.	18 Months

Posts tagged "Marketing"