VDW utilizes a comprehensive range of social media platforms to cater to diverse audiences interested in machine tools. Whether it’s a member company, a specialist journalist, a managing director, a skilled worker, a fair visitor, or a potential customer, VDW ensures that the desired information is presented in a manner that aligns with their specific preferences and usage behavior.
IndustryArena is a thriving business network dedicated to the manufacturing industry. Alongside providing the latest sector news, a job exchange, a marketplace, and a Wiki For the Manufacturing Industry, users can engage in various forums and chatrooms to seek application-oriented help and exchange knowledge. With over 500,000 registered users, primarily from Europe and the USA, actively participating on the platform, VDW operates a newsroom on IndustryArena, focusing on the association’s activities, and EMO Hannover trade fair, among other topics.
With approximately 330 million monthly active users, Twitter holds a prominent position among social networks. Besides the association channel, VDW runs a channel for EMO Hannover, tailoring content primarily for German-speaking audiences. However, in the EMO Hannover feed, where it represents the world’s premier trade fair for the metalworking sector, communication is predominantly in English. On all Twitter channels, VDW provides updated information in a Twitter-friendly format, aiming for interactive engagement with its followers.
LinkedIn, with over 500 million global users, serves as a vital platform for managing professional contacts and staying informed about the latest developments in the workplace. VDW currently operates a group dedicated to the EMO Hannover and has plans to expand its activities on LinkedIn, including the establishment of company pages for both the EMO Hannover and VDW.
On Facebook, VDW shares information related to EMO Hannover, particularly in the weeks and months leading up to each event. To actively stay updated on their contents, users are encouraged to become fans of VDW’s pages and subscribe to the relevant newsfeed.